Innovative data consultancy delivers simplicity, visibility and insight for law firms focused on conveyancing. 
 
Conveyancing Analytics, a unique solution from Pitsford Consulting, featuring Trustpilot independent reviews, is a new website tool for licensed conveyancers and law firms’ property teams. 
The catalyst for the launch is the Competition and Markets Authority (CMA) call for firms to be more price-transparent and open about their service and operational performance. The solution responds to that anticipated requirement but also delivers a richer set of performance metrics, including Trustpilot client reviews. Trustpilot reviews are proven to deliver real competitive advantage to those firms who in turn, deliver a first-class service to their clients. 
 
The tool has been developed by Pitsford Consulting in conjunction with the Society of Licensed Conveyancers and the Bold Legal Group to ensure it is designed to advantage the conveyancer and we have also consulted the Council of Licensed Conveyancers (CLC). 
 
The new plug-in functionality is easily incorporated into law firm websites and prospective clients can quickly and easily view an estimate of the firm’s fees and disbursement structure using an optional quote engine. They can see customer reviews left by existing clients together with a broad range of operational performance metrics. This includes not only the firm’s case volumes and average transaction values, but also displays their cases on a map to demonstrate local expertise. 
 
Initially aimed at conveyancing, the service can be extended to other legal services over time. 
 
“The CMA has clearly stated that they want law firms to help the public make better informed choices” said Richard Hinton, Managing Director of Pitsford Consulting. “The Conveyancing Analytics Tools do just this, giving prospective clients a much more rounded view of a firm, rather than just focusing on price.” 
 
According to recent research by Trustpilot, online reviews are read by 92% of consumers. The respected and clear star ratings, combined with more detailed review content, offer the modern extension of a law firm’s oldest form of marketing - word of mouth. 
 
“Aside from the obvious benefits in showcasing a firm’s performance quality, integrating Trustpilot customer reviews also has significant search optimisation benefits, helping to deliver highly impactful SEO content” continued Hinton. “In a crowded market, firms that can demonstrate they have the right balance of great value and service will also be rewarded with improved visibility.” 
 
To register for more information on how the Conveyancing Analytics tool can help law firms keep one step ahead of a future CMA requirement please click here 
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